Aeroplant is a high-tech, aeroponic vertical farm that grows fresh fruits, vegetables, herbs, and flowers in any environment, all year round. Aeroplant will be starting as an e-commerce website, and depending on the demand, supplies stores will sell in stores.

The challenge

To create a modern branding system with a similar design as the product and apply it to several touch-points, signage, and assets to achieve a cohesive brand. Therefore, expanding their reach and creating an identifiable brand that leaves an impression.

Approach

The trademark is inspired by the sleekness and minimal design of the Aeroplant itself and adds a simple plant design. The color was kept minimal to connect the product with the brand further.